Omura Whole Flower Vaporizer

Senior Designer/Brand Manager of Omura. Built out the brand feel from the ground up creating an established tone as well as implement visual consistency across multiple projects ranging from packaging to trade shows and everything in-between.

Omura leaned heavily on bringing other brands onto the platform, I took each brands guides an applied it to our die lines.
Set up files for print with all necessary print elements (foil, emboss, deboss, spot uv, etc). Worked directly with printers to ensure print quality for packaging, booklets, 5x7 handouts, posters, OOH billboards, magazine spreads, and more.
Worked with a photographer to create on brand imagery, created moodboards for the look we wanted to achieve with each shoot. Implemented month out strategies for posting, and creating info tiles.
Conceptualized storyboards for video creation, directed during shooting to ensure vision was met. Edited footage to meet time and format restraints, as well as adding supers.
Created print ready large format vinyls for trade show booth walls, and render displays to visually merchandise all products. In-store and at shows.

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Packaging

Created and file managed all packaging for the Omura brand, working directly with the CEO and CMO to instill the brand voice across each box. Dealing with die lines, multiple languages, and barcodes for sales Nationwide.

Series X
Series 1
Empty Flowersticks 12 pack
Empty Flowersticks 16 pack
Home Fill System
Starter Kit (in-store)
Starter Kit (mailer)
50+ Brands on Platform
Bento Box XLE Design

Series X
Series 1
Empty Flowersticks - 16 Pack
Empty Flowersticks - 12 Pack
Home Fill System
Starter Kit Mailer
Starter Kit (mailer)

Print + Collateral

Managing print files and organization of each files. I created quick visual assets to aid in brand understanding, as well as create a visually appealing aesthetic that would be recognized across each type of print media.

Brand Booklets
Quick Start Guides
User Manuals
5x7 hand outs
Easelbacks
COA’s
Sales Sheets
Posters
OOH / Billboards
Envelopes + Cards
Swag Designs: T-Shirts, Hoodies, Bags, Grinders

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Social Media

Content creation
Directed Photographer
Mood board creation
Created reviews tile design
Edited video formats for instagram stories and tile posts
Input weekly posts in automated program
Helped follower growth by +27,817%

Video

Conceptualized storyboards for video creation, directed during shooting to ensure vision was met. Edited footage to meet time and format restraints for social media stories and post tiles, as well as adding supers.

Displays & Trade Shows

Used 3D rendering software Adobe Dimensions to mock up displays for in-store merchandising, as well as trade show booth walls and how tables should be merchandised.