Libertine CBD
Design lead working with an external agency to product a female focused CBD brand. We underwent brand development from packaging to website iterations. Creating a tone of voice that is recreational focused, and Venice Beach style edgy.
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Lead partnership with external design agency to create a female focused wellness brand for vaporized CBD.
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Defined the color system and picked Pantone colors to represent floral aspects of each flavor. Set up and managed die lines, and created stickers for tamper seals + COA information
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Developed on brand print assets for the Oriel brand, including all promotional collateral.
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Created on brand merchandise for the edgy lifestyle of Libertine, including sweaters, pins, patches, totes, and t-shirts
Brand Development
Lead partnership with external design agency to create a recreationally focused hemp CBD vaporizing brand. Dealing with bold colors and a print block vibe.
Packaging
To increase product/print efficiency and cost we narrowed down the Libertine box designs to one design for the Natural flavor strain. Having 4 differentiating stickers across the line. Other packs would be brought on later on as hemp mixtures were released like Spiced for the holidays.
Packaging Elements:
Spot Varnish on Logos
Print & Merch
Created 5x7’s, COA’s, and Sale Sheets on brand with the Libertine aesthetic, for merchandise we wanted to keep a edgy/skater vibe so we looked into patches, pins, large hoodies, t-shirts, and totes.
